The Craziest Friday Ever

On staying at Substack, and leaving Twitter, I guess

Earlier this afternoon, I learned Substack links were being blocked on Twitter. Since being able to share my articles is a primary reason I use Twitter, I was alarmed and asked what was going on.

It turns out Twitter is upset about the new Substack Notes feature, which they see as a hostile rival. When I asked how I was supposed to market my work, I was given the option of posting my articles on Twitter instead of Substack.

Not much suspense there; I’m staying at Substack. You’ve all been great to me, as has the management of this company. Beginning early next week I’ll be using the new Substack Notes feature (to which you’ll all have access) instead of Twitter, a decision that apparently will come with a price as far as any future Twitter Files reports are concerned. It was absolutely worth it and I’ll always be grateful to those who gave me the chance to work on that story, but man is this a crazy planet.

Have a great weekend, everyone. I’m off on vacation with my kids next week, but I’ll check in. Best and take care, Matt

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