For similar reasons I am greatly annoyed by the ubiquitous construction:
“Omicron: What you need to know”
“What you need to know about energy”
“Grab your brainstem. Here’s what you need to know about neuromarketing”
In a sane world, great, I’m busy, I’ll skim this tasty precis with my coffee foam.
In this actual world, which is a full-…
This. And don’t get me started on “(topic xxx…Explained”. As if these transparently disingenuous blowhards have any standing to “explain” anything to any of us? No, sir or ma’am, you are not “explaining” to me, you are very clearly trying to influence me. Thanks anyway! Bye!
For similar reasons I am greatly annoyed by the ubiquitous construction:
“Omicron: What you need to know”
“What you need to know about energy”
“Grab your brainstem. Here’s what you need to know about neuromarketing”
In a sane world, great, I’m busy, I’ll skim this tasty precis with my coffee foam.
In this actual world, which is a full-spectrum media Skinner Box, this idiom comes across creepy as hell.
This. And don’t get me started on “(topic xxx…Explained”. As if these transparently disingenuous blowhards have any standing to “explain” anything to any of us? No, sir or ma’am, you are not “explaining” to me, you are very clearly trying to influence me. Thanks anyway! Bye!