Add to that list Dicks Sporting Goods which stopped selling guns in 2020 at all but 17% of its stores after an attack of woke. Sales cratered and they still ended up on the naughty list. Talk about shooting yourself in the foot. ;-)
Add to that list Dicks Sporting Goods which stopped selling guns in 2020 at all but 17% of its stores after an attack of woke. Sales cratered and they still ended up on the naughty list. Talk about shooting yourself in the foot. ;-)
Jettisoning the guns was an investment for Dick's. And a good one. Sales did not "crater," they declined. Momentarily. And then...
"...Between the lines: It's obviously risky for a gun retailer to wade into the Second Amendment debate, and these corporate actions initially cost the retailer millions, but Dick’s made up for it over time through apparel sales, according to a Harvard Business School case study.
"Stack and his leadership team committed to the decision, created a business plan to combat revenue loss, and communicated their stance proudly across national news broadcasts."
“Ultimately, the leader of Dick’s Sporting Goods followed his conscience, and the strategy worked — largely because he resisted an impulsive move, built consensus, and communicated effectively,” writes George A. Riedel, the Henry B. Arthur Fellow and senior lecturer at Harvard Business School."
Dick's Sporting Goods markets their merchandise to a broad public, not just gun-toting, fetishistic 2nd-Amendment chuds.
Add to that list Dicks Sporting Goods which stopped selling guns in 2020 at all but 17% of its stores after an attack of woke. Sales cratered and they still ended up on the naughty list. Talk about shooting yourself in the foot. ;-)
https://www.thetruthaboutguns.com/dicks-sporting-goods-admits-decision-to-abandon-gun-sales-cost-shareholders-250m-in-revenue/
Jettisoning the guns was an investment for Dick's. And a good one. Sales did not "crater," they declined. Momentarily. And then...
"...Between the lines: It's obviously risky for a gun retailer to wade into the Second Amendment debate, and these corporate actions initially cost the retailer millions, but Dick’s made up for it over time through apparel sales, according to a Harvard Business School case study.
"Stack and his leadership team committed to the decision, created a business plan to combat revenue loss, and communicated their stance proudly across national news broadcasts."
“Ultimately, the leader of Dick’s Sporting Goods followed his conscience, and the strategy worked — largely because he resisted an impulsive move, built consensus, and communicated effectively,” writes George A. Riedel, the Henry B. Arthur Fellow and senior lecturer at Harvard Business School."
Dick's Sporting Goods markets their merchandise to a broad public, not just gun-toting, fetishistic 2nd-Amendment chuds.
They can day whatever they want, their business has declined since.