Interestingly enough, do you know where the majority of that marketing is spent?
Free samples make up over 80% of that budget. By providing free samples to MDs, the MD can play hero by offering free drugs to their patients and patients are more likely to ask for a refill of that drug once they run out and it's time for their insurance to start paying.
Never mind that we have a generic drug available at 1/100th the cost with a better/longer safety profile. That patient is now attached to the free drug they are already taking and will continue with that.
Drug companies (an authentic American mafia) -- more than 50% of their "research" is spent on marketing....
All 210 drugs approved in the U.S. between 2010 and 2016 benefitted from publicly-funded research, either directly or indirectly.
Yes - Big Farma and health insurance companies make an authentic American Mafia
Interestingly enough, do you know where the majority of that marketing is spent?
Free samples make up over 80% of that budget. By providing free samples to MDs, the MD can play hero by offering free drugs to their patients and patients are more likely to ask for a refill of that drug once they run out and it's time for their insurance to start paying.
Never mind that we have a generic drug available at 1/100th the cost with a better/longer safety profile. That patient is now attached to the free drug they are already taking and will continue with that.